Pioneers In Hispanic Promotion

Still Blazing Trails

Lee & Associates was one of the first agencies in Southern California to address the growing Hispanic market. One of our first clients, Sophie Cubbison, was a pioneer in California with her Mrs. Cubbison's Stuffing Mixes. Mrs. Cubbsion's was one of the first companies to offer Spanish-language recipes, which we have distributed through markets, at special events, and through participation with various Spanish-language radio and TV stations, as well as newspapers, over 20 years ago.

In addition to Mrs. Cubbison's, Lee & Associates has implemented Spanish-language promotion campaigns for Weber's Bread, Marie Callender Croutons, the California Egg Advisory Board, California Turkey Advisory Board, California Fig Advisory Board, and many other clients. We also produced a TV/radio/newspaper tour for Frito-Lay's Tostitos.

We have also implemented client participation in many annual Hispanic community events, such as the Mexican Independence Day parade, La Feria de la Mujer (women's fair) and Navidad en el Barrio, as well as ongoing programs such as the Bilingual Foundation of the Arts.


Executive Chef Rudy Garcia,  Roxana Lissa and Hernan Quezada Escandon, three of our Spanish-language spokespersons, appear on Sapnish-language radio and TV with handy cooking hints, and we also release material to food editors at Spanish-language newspapers for our clients.


Please let us know if you would like to see some of our many successes.

The Hispanic Promotion Team

Click here for more information on our Hispanic Promotion primary team.


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