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Pioneers In Hispanic Promotion
Still Blazing Trails
 Lee & Associates
was one of the first agencies in Southern California to address the growing
Hispanic market. One of our first clients, Sophie
Cubbison, was a pioneer in California with her Mrs. Cubbison's
Stuffing Mixes. Mrs. Cubbsion's was one of the first companies to offer Spanish-language
recipes, which we have distributed through markets, at special
events, and through participation with various Spanish-language radio
and TV stations, as well as newspapers, over 20 years ago.
In addition to Mrs. Cubbison's, Lee & Associates has implemented Spanish-language
promotion campaigns for Weber's Bread, Marie Callender Croutons, the
California Egg Advisory Board, California Turkey Advisory Board, California
Fig Advisory Board, and many other clients. We also produced a TV/radio/newspaper
tour for Frito-Lay's Tostitos.
We have also implemented client participation in many annual Hispanic
community events, such as the Mexican Independence Day parade, La Feria
de la Mujer (women's fair) and Navidad en el Barrio, as well as ongoing
programs such as the Bilingual Foundation of the Arts.
Executive Chef Rudy Garcia, Roxana
Lissa and Hernan
Quezada Escandon, three of our Spanish-language spokespersons,
appear on Sapnish-language radio and TV with handy cooking hints, and
we also release material to food editors at Spanish-language newspapers
for our clients.
Please let us know if you would like to see some of our many successes.
The Hispanic Promotion Team
Click here for more information on our Hispanic
Promotion primary team.
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